Developing a Winning Ecommerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in the next three months according to ACNielsen. But,...
Divesify With Ecommerce
Since 1972 Amsoil Inc. has progressively expanded its line of products. It began with one that proved to be the first of its catagory, an engine oil that had not been seen in the market place. Not too many years later, more need for superior...
eCommerce - A Plan
Planning an ecommerce website is like building a house -
architecture and budget need to be agreed before the decoration.
AN AGREED REQUIREMENTS SPECIFICATION MUST BE DRAWN UP AS THE
FIRST STAGE BEFORE ANYTHING ELSE IS DONE - ANY OTHER...
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?
"If you build it they will come" is one of the memorable lines from the movie
"Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy
had a dream about building a baseball field in the middle of a cornfield. He
carried...
Hosting Options for an Ecommerce Web Site
Deciding how your ecommerce Web site will be hosted can be daunting. There are several approaches available, each with different advantages and disadvantages. Online Storefront If you have a small business, you may want to consider a storefront...
Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up with my own product.
My product is similar to one that I was selling as an affiliate. I made real good money selling this product as an affiliate, but my product, which I think is superior to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few sales. Can you please take a look at my website and see if I have a problem there? Something is wrong.
Signed,
No Sales
____________________
Dear No Sales,
There is an old adage in sales, don't sell the steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling the steak. But, it falls short on selling the benefits a buyer will gain by using your product. That is called selling the
sizzle.
People are not interested in your product or service per se, they are only interested in what the product or service will do for them. How will they benefit from using your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit from buying and using your product. Paint them a verbal picture of how they will be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest you take a look at that website to see how they do it. I'm not suggesting you copy their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com
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