Ecommerce Web Sites: If You Build It They Will Come - Or Will They?
"If you build it they will come" is one of the memorable lines from the movie
"Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy
had a dream about building a baseball field in the middle of a cornfield. He
carried through with his dream, and the players came, and the fans followed.
Many people today have the dream of building their own ecommerce internet
business, their own "Cyberspace Field of Dreams." The problem is, in most
cases, there is nothing to distinguish their web site from the thousands of
other ecommerce web sites on the internet. They built it, but "no one is
coming."
The guy in the movie built something truly unique, something that really stood
out. What could stand out more than a baseball field in the midst of a cornfield?
If you want people to come to your "field of dreams", you must make it truly
unique just as the guy in the movie did.
The guy in the movie worked hard building a baseball field that he, the players,
and especially the fans, could all be proud of. That's what you must do with your
web site! Hard work paid off for him, and it will pay off for you as well. Bear in
mind too that the work doesn't end the
minute the field is finished. The next
phase starts as we work to let people know about our "field", and why they should
visit, participate, and buy.
It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an
"infield", build the whole ballpark, and make it a fun and interesting place for the
"fans" to visit.
Make your dream stand out from the crowd! Your dream is yours, it's unique! Put
your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed
and watered" and make it a place that people will want to come back to time-after-time.
So go, create your own "field of dreams" online, but know that when it's built, you need
to nourish and maintain it, and the rewards will follow.
About the Author
Lewis Poteet is a web designer/eCommerce business owner.
Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.
My eCommerce blog is at http://www.eComAndMore.com/blog.
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